Overview
The Appstack overview module serves as your iOS (SKAdNetwork) analytics hub, sourcing data directly from Apple’s raw postback copies.
No ad network integrations are needed to start seeing data. While we cannot match the postbacks to the campaign, we can still show you the total postbacks and installs.
Key Performance Indicators (KPIs)
Total Postbacks
Displays all raw postbacks received from Apple, including new installs, redownloads, and postbacks with a sequence index greater than 0.
Total Installs
Shows the number of new installs and redownloads, excluding 4.0 postbacks with a sequence index higher than 0.
Conversion Values
Indicates the number of raw postback copies based on the conversion value type.
Null Values
Represents the number of raw postback copies with a null conversion value parameter, indicating no fine or coarse values are available to map.
Touchpoints
Displays the breakdown of postbacks by clicks and impressions.
Versions
Shows postbacks categorized by SKAdNetwork version, with the title number indicating which versions received postbacks.
Ad Networks
Displays the number of active marketing channels that generated a postback within a specified time frame.
Chart Settings
All charts include the following settings:
Filters
| Filter | Description |
|---|---|
| Install type | Installs from new or returning users |
| Ad network | Media source of the raw postback copy |
| Postback version | Version of the raw postback copy (2.1, 2.2, 3.0, 4.0) |
| Postback sequence | Conversion window in which the postbacks occur |
| App source name | Name of the app where the advertised app was installed |
| Touchpoint | Type of interaction (click or impression) triggering the postback |
| Conversion value type | Conversion type included in the postback (fine or coarse) |
| Conversion values | Conversion value ID or name triggered in the postback |
| Anonymity tier | Tier calculated based on the postback structure (0, 1, 2, 3) |
Resolution
| Resolution |
|---|
| Daily |
| Weekly |
| Monthly |
| Quarterly |
| Yearly |
Chart Descriptions
Total Installs
Measures the total number of installs (new installs and redownloads).
Conversion Values
Measures the number of in-app events (conversion value is not null and greater than 0).
Null Values by Window
Measures the number of postbacks with null values, broken down by conversion window.
Installs by Ad Network
Measures the total number of installs, categorized by ad network.
Postbacks by App Name
Measures the number of postbacks, categorized by the name of the source app.
Postbacks by Anonymity Tier
Measures the number of postbacks, categorized by anonymity tier (applicable only for SKAN 4.0 activity).